Protocol Berg v2: Ira Nezhynska - Turn strangers into early adopters who don't understand your tech
Thu, Oct 2, 2025, 12:00 AM
This design workshop is for developers-turned-founders who are launching their product to market and want to set it up for successful early adoption among non-technical users. After a few exercises and a bit of theory, you'll leave home fully equipped with tactics and knowledge to: - communicate your hyper-complex product with clarity to those who don't (and don't need to) understand your tech in order to start using it daily and refer it to their friends - differentiate your product not with the features (aka, tech race) but through user aspirations and what matters in their lives - use symbols and styles to trigger a wider range of emotional and sensorial responses from the first interaction moment. This workshop is a blend of product reputation reverse-engineering, user research, storytelling and visual communication. Please, note, that this workshop is NOT for those who: - are deep in the lab/experimentation mode and are not emotionally ready to turn their tech innovation into a product on the market. - are developing dev tools. Protocol Berg v2 12-13 June 2025 Berlin https://v2.protocol.berlin
Speakers
Ira is an independent designer specializing in branding and visual design strategy. After years in the consumer and fintech branding realms, she joined Web3 in early 2018 and has since served as a Creative Director at companies big and small, helping founders win hearts and minds of early adopters and funders. These days, she runs her own design practice and conducts DIY (design-it-yourself) workshops for pre- and seed-stage companies.