Successful Loyalty Reward Schemes on Blockchain | European Blockchain Convention 9

Wed, Oct 2, 2024, 12:00 AM

In this keynote, Aria, CEO at Milk Alliance, unveils the Milk app, launched in Seoul in 2020, addressing challenges in earning and redeeming reward points across various services. The app allows users to manage diverse reward points in one place, converting them into a unified asset called Milk points. A unique algorithm determines discount benefits during point conversion based on supply and demand. Milk has garnered 1.5 million users and key partnerships, including major conglomerates and airlines. Also Milk Coin, the app's main currency, is listed on seven major exchanges. The platform's co-marketing initiatives and global expansion focus underscore its potential in the Web3 market, offering a practical blockchain use case.