How I Made Normies Care: A New York Fashion Week Metaverse

We're building world–changing innovation but most are skeptical or indifferent. And as a former executive at Nike and Estée Lauder, then working with Adidas/BAYC, Cool Cats and BFF, Swan specializes in translating Web3 to her audience of 3.7 million. Come hear how her Metaverse connected the physical and digital worlds in real time at one of the year's most celebrated cultural events, resulting in 4.4 billion organic media impressions. Swan Sit,