Jason Zhao I Onchain IP in the Age of AI I Story Protocol I Pragma San Francisco 2024

Explore the future of intellectual property (IP) in the age of generative AI with Jason Zhao from Story Protocol at Pragma San Francisco 2025. Jason shares how blockchain technology can solve the IP challenges posed by powerful AI tools, protecting creator rights and enabling new monetization opportunities. Discover Story's innovative approach to programmable, on-chain IP, creating a global, frictionless IP marketplace where creators and AI models coexist and collaborate seamlessly. 00:00 Introduction: Jason Zhao on Onchain IP & AI 00:46 Why Blockchain Solves IP Issues in the AI Era 01:14 Understanding Intellectual Property in AI Context 01:45 Expanding the Definition of IP Beyond Entertainment 02:15 The Vision: Internet-scale IP LegoLand 02:44 Why Current IP Systems Fail Creators 03:14 Embedding IP Rights & Royalties Onchain 04:05 Legal Contracts Backing Smart Contracts 04:59 Why Aren’t We in a Digital Renaissance Yet? 05:29 AI Gives Everyone a "Hollywood Studio" 05:54 Hollywood Strikes & Creator Economy Problems 06:18 The Real Problem: Outdated IP Systems 06:45 AI Remixes & IP Conflicts (Drake, Harry Potter) 07:39 AI Models vs. Journalism & Paywalls (NYT vs. OpenAI) 08:06 The Tragedy of the Commons in AI & IP 08:57 Example: AI Models vs. Web Bloggers (Perplexity) 09:44 AI & IP at a Critical Tipping Point 10:09 Outdated Copyright Laws vs. Modern Tech 10:39 Blockchain as the Solution to AI-IP Challenges 11:06 Protecting Creators' IP Rights Onchain 11:33 Monetizing IP through AI & Programmable Terms 12:00 Example: Drake's Voice & Monetization via AI 12:29 Transformational Power of Programmable IP 12:56 Remix Culture & Fan Fiction Popularity 13:51 Bottom-up IP Development & Monetization 14:18 Unsustainability of Current AI Data Deals 15:31 Why Reddit & OpenAI Deal Isn't Long-term Viable 15:54 Open AI Approaches & Financial Sustainability 16:20 Ideal Solution: Open IP Systems & Monetization 16:47 Story Protocol Ecosystem Overview 17:16 Case Study: Ablo App & Fashion IP Monetization 18:10 Case Study: Magma App & IP Remixing Network 19:23 Example: Monetization Flow Across Apps 19:49 IP LegoLand: A Global Programmable IP Network 20:17 Conclusion: Blockchain, IP, and the AI Future 20:42 Final Remarks & Story Protocol Opportunities _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 🇺🇸 *Pragma San Francisco* Pragma San Francisco 2024 was a special gathering of founders and builders that took place October 16th and 17th at The Contemporary Jewish Museum in San Francisco, CA. Pragma San Francisco 2024 was an opportunity discuss the future of web3 and reflect on the past. Watch the full Pragma San Francisco playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh4LcwDpGf_itZrAu7XRNb07&si=3x3y9J3avgNTITUe ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ✅ *Follow Jason Zhao* X: https://x.com/jasonjzhao ✅ *Follow Story Protocol* X: https://x.com/StoryProtocol ✅ *Follow Kartik Talwar* X: https://x.com/therealkartik Warpcast: https://warpcast.com/kartik ✅ *Follow ETHGlobal* X: https://x.com/ETHGlobal​ Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/c/ETHGlobal _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Are you interested in Ethereum development and entrepreneurship?_ 👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus 📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _