The Invisible Obelisk: Marshall McLuhan and Media Studies on the Blockchain (Devcon5)

Fri, Oct 2, 2020, 12:00 AM

Visit the https://archive.devcon.org/ to gain access to the entire library of Devcon talks with the ease of filtering, playlists, personalized suggestions, decentralized access on IPFS and more. https://archive.devcon.org/archive/watch/5/the-invisible-obelisk-marshall-mcluhan-and-media-studies-on-the-blockchain The so-called Toronto School media theorists, including Harold Innis, Walter Ong, and, most famously, Marshall McLuhan, pioneered a new way of thinking about media and communication technology. For them, innovations like the telegraph and railroad were not merely faster ways of transmitting the same messages that had ridden horseback a century earlier. Instead, they were fundamental re-fashionings of the core of human life, changing the speed, size, and internal dynamics of society itself.Similar transformative potential has been claimed for blockchain technology, specifically for its ability to create unique, non-duplicable data objects. But little thought has been given to exactly whatkind of transformations we're talking about. The Toronto school gives us tools for thinking about the nature of this pending change in detail, such as McLuhan's work on 'warm and cool' media and Innis' work on 'time binding vs. space binding' media. This presentation will be based on this chapter draft: https://medium.com/@dzanemorris/the-invisible-obelisk-mcluhan-on-the-blockchain-part-1-70b668c3778e. It will argue that blockchain tech, because it is both digital and durable, is a truly novel sort of media technology. It will explore how it is different from what came before, and consider some implications for the future. This application was solicited by Maria Paula. Speaker(s): David Morris Skill level: Advanced Track: Society and Systems Keywords: academic Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum Learn more about devcon: https://www.devcon.org/ Learn more about ethereum: https://ethereum.org/ Devcon is the Ethereum conference for developers, researchers, thinkers, and makers. Devcon 5 was held in Osaka, Japan on Oct 8 - 11, 2019. Devcon is organized and presented by the Ethereum Foundation, with the support of our sponsors. To find out more, please visit https://ethereum.foundation/